May
10
SPEED NETWORKING IS NEXT WEEK. RSVP at http://gemstonebiz.org today! * * * * * * * * * * * * I had the privilege of presenting with Andrew Catapano of mywebWOW!com this morning at the Short North Business Association’s Educational Seminar series. We had a small but engaged crowd. They had lots of good …
May
03
How does Oscar Mayer know I like hotdogs? And even more alarming, how did they find out about my ride in the Wienermobile? Here is just one gal’s story of trying to uncover the mysteries of Facebook demographic targeting.
Apr
26
One of my tasks as a small business consultant is to keep up with best practices in different fields, like online marketing, so I can better advise my clients on what they might consider doing. So this week, I’ve been studying Twitter, trying to figure out how the best of the best make it happen. So I …
Apr
19
Submitting your site to online business directories is one of the best and fastest ways to boost traffic to your site. Here are some reasons why you should take the time to do it. Oh, and here are six directories that I think are worth the price of reading.
Apr
12
Forums are a great way to establish credibility and keep a finger on the pulse of a community. Participants in forums tell it like it is, and there’s a wealth of marketing information you can glean if you just take the time to read. Plus getting backlinks for search engine optimzation isn’t bad, either.
Apr
05
Many companies rely on a cloaked URL on Twitter and other social media to save space. But does it hurt your branding efforts and can it affect how Google ranks your site? I think there are some issues to be explored here.
Mar
29
Am I the only one using Google Alerts? I have found it to be an easy way to keep track of press clippings and do online research. I get information for my various client blogs sent right to my inbox. How cool is that? Are you getting the maximum use out of this free Google tool?
Mar
21
I was slow to embrace Facebook ads, but I don’t think there’s a better PayPerClick option available for small business owners right now. PLUS, the last paragraph gives you a VALUABLE tip (worth $50, at least!).
Mar
15
We lost an hour this weekend because of the switch to Daylight Savings Time. If you are like many small business owners, you need more hours every day, not less. Here are a couple ideas on how to get that hour back and build a more successful small business while doing so. 1) Learn to …
Mar
08
When a small business brainstorming session was confronted with two lost women needing directions, the idea of “thinking outside of the box” took on a whole new meaning.