How does Oscar Mayer know I like hotdogs? And even more alarming, how did they find out about my ride in the Wienermobile? Here is just one gal’s story of trying to uncover the mysteries of Facebook demographic targeting.
Tag Archive: business consulting
Apr
26
Best Practices on Twitter
One of my tasks as a small business consultant is to keep up with best practices in different fields, like online marketing, so I can better advise my clients on what they might consider doing. So this week, I’ve been studying Twitter, trying to figure out how the best of the best make it happen. So I …
Apr
19
Submit Your Site to Directories for an Instant Boost in Traffic
Submitting your site to online business directories is one of the best and fastest ways to boost traffic to your site. Here are some reasons why you should take the time to do it. Oh, and here are six directories that I think are worth the price of reading.
Apr
12
Getting the Most Out of Online Forums
Forums are a great way to establish credibility and keep a finger on the pulse of a community. Participants in forums tell it like it is, and there’s a wealth of marketing information you can glean if you just take the time to read. Plus getting backlinks for search engine optimzation isn’t bad, either.
Apr
05
Do Cloaked URLs on Twitter Hurt Your Brand?
Many companies rely on a cloaked URL on Twitter and other social media to save space. But does it hurt your branding efforts and can it affect how Google ranks your site? I think there are some issues to be explored here.
Mar
29
Maximize the Value of Every Google Alert
Am I the only one using Google Alerts? I have found it to be an easy way to keep track of press clippings and do online research. I get information for my various client blogs sent right to my inbox. How cool is that? Are you getting the maximum use out of this free Google tool?
Mar
21
Facebook Ads — the New PPC Winner for Small Business
I was slow to embrace Facebook ads, but I don’t think there’s a better PayPerClick option available for small business owners right now. PLUS, the last paragraph gives you a VALUABLE tip (worth $50, at least!).
Mar
08
Thinking Outside the Box for Small Business Success
When a small business brainstorming session was confronted with two lost women needing directions, the idea of “thinking outside of the box” took on a whole new meaning.
Feb
28
Fear of Change and the Small Business Owner
Convincing a small business owner that his or her current way of doing business needs to change is difficult. There’s actually a scientifically-proven mathematical formula on what it takes to overcome the resistance to change. It takes dissatisfaction + a vision + action.
Feb
16
Create a Prospect Contact Follow-Up Plan for Long-Term Results
If you want to get the call instead of your competitor, you want to stay top-of-mind with all the prospects you come in contact with. Take the time to create and follow a prospect contact follow-up plan and reap the rewards.