Tag Archive: business consulting

The Bad Small Business Referral

businesscardexchange

Referrals are usually the number one way to grow a small business, but when you’ve been missing deadlines and not completing projects, trying to refer to companies you have wronged can be a very bad practice. Be aware of your business reputation before you refer.

How does Oscar Mayer know I like hotdogs?

Never thought anyone would ever find out

How does Oscar Mayer know I like hotdogs? And even more alarming, how did they find out about my ride in the Wienermobile? Here is just one gal’s story of trying to uncover the mysteries of Facebook demographic targeting.

Best Practices on Twitter

Ashton Kutcher, Tweeter extraordinaire

One of my tasks as a small business consultant is to keep up with best practices in different fields, like online marketing, so I can better advise my clients on what they might consider doing.  So this week, I’ve been studying Twitter, trying to figure out how the best of the best make it happen.  So I …

Continue reading »

Submit Your Site to Directories for an Instant Boost in Traffic

Directory

Submitting your site to online business directories is one of the best and fastest ways to boost traffic to your site. Here are some reasons why you should take the time to do it. Oh, and here are six directories that I think are worth the price of reading.

Getting the Most Out of Online Forums

IMPORTANTNOTICE

Forums are a great way to establish credibility and keep a finger on the pulse of a community. Participants in forums tell it like it is, and there’s a wealth of marketing information you can glean if you just take the time to read. Plus getting backlinks for search engine optimzation isn’t bad, either.

Do Cloaked URLs on Twitter Hurt Your Brand?

twitter-money-300x300

Many companies rely on a cloaked URL on Twitter and other social media to save space. But does it hurt your branding efforts and can it affect how Google ranks your site? I think there are some issues to be explored here.

Maximize the Value of Every Google Alert

googlealert

Am I the only one using Google Alerts? I have found it to be an easy way to keep track of press clippings and do online research. I get information for my various client blogs sent right to my inbox. How cool is that? Are you getting the maximum use out of this free Google tool?

Facebook Ads — the New PPC Winner for Small Business

logo

I was slow to embrace Facebook ads, but I don’t think there’s a better PayPerClick option available for small business owners right now. PLUS, the last paragraph gives you a VALUABLE tip (worth $50, at least!).

Thinking Outside the Box for Small Business Success

contactme

When a small business brainstorming session was confronted with two lost women needing directions, the idea of “thinking outside of the box” took on a whole new meaning.

Fear of Change and the Small Business Owner

bizcard

Convincing a small business owner that his or her current way of doing business needs to change is difficult. There’s actually a scientifically-proven mathematical formula on what it takes to overcome the resistance to change. It takes dissatisfaction + a vision + action.

Older posts «