Don’t be a Chester — Go for your Full Potential

I was chatting with a young woman who claims she hates her job and want to change.  Maybe she’s interested in starting her own small business.  She is working for a low hourly rate, doing hard physical work.  It’s a long commute, her co-workers are mean, and her boss is unreasonable.  She has no benefits, no hope for advancement.  And now her boss is asking her to only work 4 days a week, essentially a 20% reduction in pay that wasn’t enough to begin with.  She told me of several offers she had received from different people to do different kinds of work.  She could rattle off the negatives with every opportunity she had been presented.  “So,” I asked her, “what sort of work would you like to do?”

“Well,” she replied, “I wouldn’t mind having the same job, just closer to home.”

Say what?  Right then and there, I realized I was sitting beside a Chester.

Do you know the story of Chester?  There are many variations and the origins are unknown, but the one I like best goes like this:  A naturalist stumbled upon a old farm and observed a large flock of chickens pecking the ground, scratching for food.  In the midst of the flock was a beautiful, majestic eagle, pecking and scratching right along with them.  The naturalist asked the farmer about the eagle. 

The farmer shrugged and said, “Well, that’s Chester.  He showed up one day when he was a young eaglet and just started hanging around with the flock.  He thinks he’s a chicken.”  The naturalist asked if he could experiment with Chester.  The farmer said okay.

So the next day, the naturalist went to the farm and coaxed Chester onto his arm.  He tried to launch the eagle the way falconers release their birds.  The eagle looked at the man, hopped off his arm onto the ground and then hopped back to the flock.  The naturalist tried again the next day and the next day, and then the next.  He took the eagle to the very top of the barn and threw the eagle into the air.  Chester spread his wings, glided down to earth, and then hopped back to his flock.

The next day the naturalist packed Chester into a crate and drove far into the mountains.  There were dozens of eagles soaring and dipping and hunting.  At first Chester ignored them, looking at the ground, looking around for his chicken friends.  But then an eagle let out a cry. Chester looked up.  He watched and observed.  But when the naturalist tried to launch him into flight, he just hopped to the ground and starting pecking and scratching.  The naturalist took Chester to the mountains to see the eagles again the next day, and then the next, and then the next.  Each day, Chester was more and more interested in the eagles and less and less interested in pecking and scratching.  Finally, an eagle soared directly overhead and called.  Chester looked up, stretched his wings, jumped and took flight.  He followed his new friend onto the wind, dipping and soaring.  The naturalist watched as Chester became what he really was, a king of birds.

Are you a Chester?  Are you living the life your flock expects, or are you living at your fullest potential?  What if that naturalist had never found that old farm?  Chester may very well have died without ever knowing what it felt like to soar on the wind (which is the ending in many variations of this story).  Chester didn’t know about the potential of the world, all he could see was the barnyard.  It took someone, or something, to change his view.  He needed someone who knew more about the world than he did and believed in his potential.  For you, it could be a book or a movie or a conference or a coach.  Notice that it wasn’t his chicken friends encouraging him to seek his potential.  Do you think some of the chickens knew he was different?  I bet they did.  But even changing his world view wasn’t enough to make him change.  He had to actually see other eagles in action.  In order to live your potential, you need to surround yourself with others who are doing what you want to do.  You need to observe success.  Then you’ll find the potential inside yourself and have the confidence to soar.

So, don’t be a Chester.  If you think there is more to you than others see, take action.  Discover your true potential.  Find someone to help you, like a coach. Find successful people to model.  You just might find that you are actually meant for success far beyond your current dreams.

If you want to break free, but need a guide, I’d be glad to help. Reach out to me at Trina@SuccessPointConsulting.com

Here’s to your success,

Trina

 

 

 

How to Get Clear and Lose the Fear With your Small Business Start-Up

I recently read an article in Forbes that said that the small business start-up  is the next big thing, especially for women.  To that, I have to say “Amen.”  I have long held the opinion that everyone should own their own small business.

But my experience in working with small business owners as they start-up or expand their business is that it takes a little thing called Courage to actually start a business.  Being an Entrepreneur isn’t always easy.

So many people are stuck in 9-to-5 jobs that they hate.  They aren’t fulfilled, they aren’t living the life they want.  They want something else.  But they don’t know how to take that next step.

I’ve come up with a 4-step process that seems to help many people get on track to pursue their dreams:  Get Clear, Lose the Fear, Make the Plan, Take Action.  Today we’re going to talk about the first two.

Step One: Get Clear

“Getting clear” means that you have to do a deep analysis of yourself.  You need to really know your strengths, your weaknesses, your interests, your skills and your resources.  You have to understand why you are dissatisfied with your current situation and you have to know what it is you want to change.  It takes some work, but once you define what you want and know why you want it, it’s much easier to figure out how to make it happen.

Step Two:  Lose the Fear

I have found that fear in starting a new business is almost always a result of one of two things:  either 1) the potential entrepreneur does not have enough knowledge or 2) they have the wrong mindset.  If the fear is a result of not having enough knowledge, that fear is easily overcome by doing your homework.  You’ve got to conduct your market research and talk to others who are doing what you wish to do.  You have to have a clear understanding of your business cycle – where customers come from, how the cash flow works, what it takes to provide the products or services you want to provide.

A wrong mindset is sometimes a little more difficult to overcome, but it’s certainly possible.  One of the exercises I usually have clients do is to write down a list of all of the things they think could go wrong with their new business.  This really helps to identify and name their fears.     Then we go through the list and I flip each fear around and present it as an opportunity.  I show them how to learn from every possible failure, how to make it a positive experience, how to turn it into an adventure of discovery.  I encourage them to review the list and really look at the bright side examples every day for at least 30 days.  In time, we can really get to the core issues – what they are really afraid of.  Then we work together to develop a plan to eliminate, or greatly minimize the results they fear.

Next week, we’ll talk more about Make the Plan and Take Action.

Here’s to your success,

 Trina

P.S.  And as always, if you need help getting started with your own small business dream, send me an email to Trina@SuccessPointConsulting.com.  I’d be glad to help.

Technorati wants a code

I just listed this blog on Technorati.com.  They want me to add this code:  QT5ASHQ4QHYR in a post so they can find it and verify that I am me.

If your small business blog is not listed on Technorati, you can change that today.  Listing your blog or small business website in directories is one of the best ways to start to build traffic and move you closer to small business success.  It takes time, it takes effort, but it gets results. Believe it or not, you actually have to submit the link for your site to directories in order to be listed. Many directories allow free submissions. There are dozens more that want you to pay for the privilege of being listed. If you can afford it, DO IT.There are many sites around which offer a service where you can submit your site details to numerous sites. Do a search, you’ll find them. In some industries (like legal, for instance) there are well over 2,000 potential directories your business can be listed in.

Some people actually use directories they know to search for businesses instead of just Google search. The key to getting a traffic boost from directories is to actually write out a good description of your product or service and use your targeted keywords. I know, it begins to sound like a broken record, but if you use the same targeted keywords on your site, in your LinkedIn, Twitter & Facebook posts and profiles, in articles that link back to your site, and also in small business directories, your site or blog will start to become associated with those keywords in the eyes of the search engines. You will start to rank higher and be seen as more relevant. Isn’t that what you want?

I almost feel like the directories I tell clients to submit their site to are a closely guarded secret, but they really aren’t. This isn’t my complete list, but here are some ideas to get you started. You should make sure your business is listed in: Local.Yahoo.com, Google.com/maps, MerchantCircle.com, Brownbook.net, Cityslick.net and if you can afford it, PR.com.  And of course, don’t forget Technorati if you have a blog.

Here’s to your small business success,

 

Trina

P.S.  Shoot me an email to Trina@SuccessPointConsulting.com and I’ll send you my list of almost 200 directories you can submit your website or blog to for FREE.

 

 

 

Every Marketer Needs a Swipe File

Marketing is the lifeblood of any small business.  Master the art of marketing and you’re destined for small business success.   Marketing comes in many different forms, shapes, and sizes, but one constant is the necessity of good, crisp copywriting.

Now, don’t let the word “copywriting” strike fear into your heart.  The top priority of anyone interested in making money, whether it’s in a retail store or on the internet, should be their copywriting skills. This is simply putting your sales message into words.

One trick that all great marketers do is they create a swipe file.   What is a swipe file?  Simply put, it’s just a file of already successful ad campaigns.  They are constantly on the look-out for examples of great copy from their competitors, from other industries, and even their own most successful efforts.

Swipe files are incredibly useful tools.  Everybody gets stuck for words and ideas at some point. When this happens it’s good to have an example of past successes to go to and refresh your creative juices and get the words flowing again.

What should your swipe file consist of?

You should gather any material that has spurred you to action, whether its purpose was to get you to buy something or just leave your name and email address.  If you are about to fill in the order form, print out the page and file it away. When you browse through the newspaper, if a particular ad catches your eye, cut it out and file it in your swipe file.  Then when you are about to create a new website or flyer, pull out your file and study what’s in it. Really try to figure out what was in the ad that cought your attention or made you want to act on the offer.

Look for layout designs (bulleted lists are a big marketing tactic), action words, headlines and sub heads. You’ll notice certain words popping up along with questions and statements that are all fairly alike but are tailored to specific products and services.  What types of graphics were used?  Where were they placed?

Having a variety of examples is the key to a good swipe file. Gather a wide array of different styles and mold the message to your particular target audience. Study the material and write out many different versions of the same ad.  Practice your art and perfect it.

A word of caution: never copy another company’s ad word for word. That’s plagiarism and it’s illegal.  Not only is it illegal, but it’s a good way to lose credibility with your potential customers.  Use your swipe file as an aid only, to sharpen your copywriting skills and make you better at marketing.

Happy Marketing!

Trina

If you ever have a small business question, please reach out to me at Trina@SuccessPointConsulting.com.  I’m here to help.

Benefits of Article Marketing for the Small Business Owner

If you scour the web looking for low-cost or no-cost ways to promote any product or service online, you surely will see the suggestion of article marketing. Well-written original articles have proven to be one of the most powerful forms of advertising on the internet for the small business owner.

Article marketing can take several forms. One of the most obvious is writing articles to post on your own website or blog. This is a great idea. Search engines love unique content and are always trolling for something new. Adding keyword-rich unique articles to your website or blog on a regular and consistent basis will keep the search engine bots coming back frequently to update their indexing of your website.

The next most commonly used article marketing strategy is for a marketer, like you, to write an article and submit it to an article directory. Since the idea is to have original, fresh content, you should not submit the same article to different directories. Each article should be unique. You can use the same theme, but the words and ideas need to be different.

Article directories are where webmasters or ezine editors go to find new content to publish on their sites, blogs, or distribute to their readership in the form of ezines. They are also visited by people researching online for information. When you submit an article to an article directory, attached to it is what is known as an author’s “resource box” or “bio”. This is a piece of text that you write to promote your personal website or a particular product. This is where you include a link to your website, your blog, or other articles you have written so that interested parties can click through to learn more about your products.

Once you get the hang of writing articles, you may want to consider submitting some of your articles to sites that actually pay you for well-written articles, like Associated Content, or Constant Content. These sites have high editorial standards, and many writers find they can earn additional money by submitting articles to these sites.  It may not be much, just $2.00 to $8.00 per article, but you can also earn lifetime residual income from the amount of views a particular article receives, so it can add up over time.  Obviously, you will want to promote your articles on the pay-per-view sites as much as you can.

Having your articles posted at article directories has a twofold benefit. The first benefit is that it gives you a one-way link from your author’s resource box back to your website. This improves your website’s ranking in the search engine placement. This is what Google calls “PR” (short for Page Rank).  A link back is like a “vote” for your website. The more votes you get, the more important your website will appear to the search engines. The more backlinks you build linking to your website or blog, the higher position your website or blog will appear in search results.

The second benefit is that real people read these articles.  If people choose to read your article, it is logical those people may be interested in your subject matter and, therefore, are potentially customers for the items you are offering on your website. This makes them “qualified traffic”, i.e. people who are more likely to be converted into actual customers.

Free advertising, in every form, is worth the effort. Getting links and real live visitors from article directories is just the start of the benefits of article marketing, though. The real power of article marketing is in its viral effects. Have you heard the phrase, “Do the work once, get paid forever?” That’s the idea behind viral marketing.

To benefit the most from the viral effect, articles need to appeal to human readers and have:o Interesting content
o Good grammar, spelling and punctuation
o Material that will not get dated too quickly
o Desirable keywords

An article with all of the above will potentially spread throughout the Internet for literally years to come, at no additional cost. It is for that reason that spending time on article marketing is one of the best uses of your time for any online marketer.

Here at Success Point Consulting, we love to help small business owners get started with Article Marketing.  We will write a package of 10 articles on topics and keywords you select for only $85. You are then free to do whatever you wish with the articles.  You can use them as blog posts, submit to article directories or ezine publishers, or use them however you see fit.  For  more information, contact Trina@SuccessPointConsulting.com.

Here’s to your success,

Trina

P.S.  Remember to check out our new ebook: Money in the Bank: A Step by Step Guide to Establishing Business Credit.

You asked “How do I get business credit?” Here’s the answer

FOR IMMEDIATE RELEASE

Here’s the Answer to “How Do I Get Business Credit?”

I’m excited to announce the release of my new ebook, Money in the Bank: A Step-by-Step Guide to Establishing Business Credit. Many small business owners have wondered, “How do I get business credit?” but have not found many answers.  It’s not taught in high school or college.  Most business start-up books don’t mention it.  They often have no idea how to obtain business credit the right way.  Many have tried on their own, applying the rules of the personal credit game, only to be denied over and over again.

Establishing business credit can be tricky if you don’t know the process and what creditors and financial institutions are looking for.   But banks and other business creditors lend more money to businesses every year than all home mortgages, car loans, and personal credit combined.  Yet the SBA reports that almost 97% of all small business loan applications are denied.  Why?  Because the business owners have not taken the proper steps, nor dealt with the “right” creditors, to establish business credit in the name of their business.

There are millions of dollars available to businesses with a high Paydex score and a proven track record of on-time payments to companies who report to D&B.  But that’s the key.  Not all business credit will help you establish a Paydex score.   You need to know which companies to use, and the sequence in which to establish the relationships.  Apply to a four tier company with no history from several one or two tier companies and you’ll be denied every time.

This step-by-step guide gives you the information you need to obtain business credit.  You’ll learn about the prerequisites that must be completed before you apply.  You’ll be introduced to creditors who are most likely to grant your company credit, even if you are a brand-new start-up.  You’ll learn about the Paydex score and Dun and Bradstreet (D&B) and why having a good relationship with D&B is crucial to your success.

Click here for more information and to purchase Money in the Bank: A Step-by-Step Guide to Establishing Business Credit.

And as always, if I can help your business reach it’s Success Point, whether it’s help with online, offline or mobile marketing, taxes, business credit, organization management or communications, please do not hesitate to contact me.

Trina

Meet Meetup.com — Relationship Building Made Easy

Hi, thought I’d do something different today and do a Video Blog (or Vlog as they are called).

Enjoy!

SPECIAL ANNOUNCEMENT!

I now have a Mobile Marketing Channel:

Just text

To:  90210

Message:  successpoint

to subscribe to Trina’s Monday Morning Marketing Tips

Every Moday morning, right to your cellphone, you’ll get a short marketing tip that you can use right away to market your business.  How fun is that?  Subscribe today!

 

An Often Overlooked Little Marketing Success Engine: Classified Ads

WOW! That’s all I could say after I heard the results.  Twelve inquiries and 3 sales of a downloadable e-book from a series of classified ads – that was pretty good for just about three hours of work.  I had almost forgotten completely about classifed ads until I was speaking with a small business owner who uses them regularly — but now I’m beginning to use them for my own business, and helping more clients plug into this little marketing success secret.

Online classified ads are a very simple, but often overlooked, marketing technique to get your business message out.  It is easy, it is inexpensive, and a recent study showed that 47% of all internet users browse at least one classified ad site a week. It takes a little bit of time to register and submit your ad to alot of sites, but if your competitors AREN’T taking full advantage of those potential inquiries, you may want to consider at least testing a few sites to see what happens.  Some of the sites offer a paid submission service and it is my understanding that for a winning ad, it pays to use a submission service.  But don’t do it until you are convinced the ad will pull in response.  No reason to pay to have a non-performing ad mass distributed.

Besides generating sales and inquiries, another great use for classified ads is testing of offers, headlines, and messages.  You’d be better off failing to connect with customers with a classified than with a pay-per-click ad.  Many of the top internet sellers use classified ads merely as a testing ground before they launch a PPC campaign.  Put out several different versions of ads and see which ones garner the most response.  Then keep tweaking the ad until you have the best ad you can make.  Then transfer it to a pay-per-click campaign, and you’ll likely see better response than if you had started with PPC.

As with all online marketing strategies, you need to use target keywords in your ads.  Most classified ad sites are searchable, so make sure you are using words your potential customers are looking for.  And yes, major search engines like Google and Yahoo scan the classified ad sites and will note your backlink. 

Try to grab attention of your readers.  Funny or odd subject lines that cause people to stop and go “Huh?” often work.  I recently stopped and read an ad with the headline “If a frog asked you to go to the movies, would you say Yes?”  It caught my attention at least. 

Here are some of the bigger Free Classified sites that you may want to try:

 Each site has their loyal following, so you have to research a little to find out where your product or service would perform the best, but it’s worth trying.

Good luck and let me know if you have had any classified ad success stories.

Here’s to your success,

Trina

P.S.  Special Offer:  I’ll write 5 versions of a classified ad and submit them to all ten of the classified ad sites listed above for only $100.00.  That’s 50 submitted ads.  What’s your time worth?   If you are interested, please email me at Trina@SuccessPointConsulting.com.

 

 

Why I’m Embracing Mobile Marketing

Ok, I admit it.  I am not an early adopter of all things digital or electronic.  I’ve only been on Facebook for about 9 months, Twitter for less time than that.  I do not own a big-screen TV, nor do I TiVo.   

At my house, not that long ago ...

  Heck, for that matter, I don’t even get HBO or Showtime.  I don’t own an iPod.  I don’t have a “smart” phone or Blackberry.  I resisted getting a phone with a camera for quite a while because I couldn’t imagine walking around taking random photos.  However, now, if anyone asks about my nieces, I can whip out my phone (that is always with me) and show them pictures from the latest cook-out.  And believe it or not, I now often appreciate getting photos emailed to me from friends and family, straight from their phones. 

I also resisted text messaging for quite a while.  I used to get annoyed with certain friends and colleagues who refused to answer their phones and talk, but would respond to a text within seconds.  Now, oddly enough, I find myself being more and more like them.  I am discovering the appeal of text messaging.  (Though I still don’t approve of texting and driving, my dear friends — and you know who you are!)

So when a friend suggested I look at a new mobile marketing company that is about to launch, I was a little skeptical.  But I went, I looked, I listened. And I walked away a believer.  Mobile marketing is going to be big.  I knew that print and direct mail marketing that I did for so many years of my career was becoming less and less effective.  When is the last time you actually used those yellow page books to look up a business?  I don’t get magazines sent to my house anymore, but I still read the headlines and certain articles online.  Just think about all those advertisers that no longer  have access to me.   Not all of them followed where my eyes went.  

I have seen the full potential of websites, blogs, and social media outlets like Facebook, and Twitter, and LinkedIn for business.  I watch in fascination the people who are embracing FourSquare.  And what I see are the people who are really good at marketing, really good at understanding human behavior, and who really know who they are and what their brand represents, are the ones taking advantage.  I think the same is going to be true of mobile marketing.  You have to get your message in front of people — you have to go to where their eyes are.  Why do Super Bowl ads work?  Because of the eyes.

For those companies who have, or want, repeat business, mobile marketing could be a no-brainer.  Restaurants, bars, stores.  Having a slow day?  Text a special offer to everyone who has opted-in previously — “Unadvertised Special: 20% off all blue jeans until 6 p.m.”   Or “Buy one Get One Free Entrees tonight.”  Any organization with members, like a gym or church, can send out reminders about special events or encouraging words on a regular basis.  And what about the daycare center or school that has to close because of bad weather?  Public speakers and bands can notify their followers of the appearance dates and locations.  The possibilities are endless.  I can’t wait to see what kind of small business success can be generated from the phone.

Those companies who want a competitive advantage, who are willing to be creative and take a chance, and who know their customers and their brand, are going to embrace mobile marketing, quickly.  I think this new company,                     iZigg Mobile Marketing, has got it right.    

Go to where the eyes are, and the eyes are on the cellphone.  It’s coming.  There are some folks doing it now, but not nearly at the scale that it’s going to be.  Remember when companies didn’t put a website or email address on all their marketing materials?  But now, it’s automatic for most.  Soon it’s going to be the mobile marketing short code.

Some of the things I like about iZigg:  1)  It’s the right kind of product at the right time; 2) I think the packages seem pretty competitively priced from what I’ve seen; 3) They seem to have financing, technology, relationships, and leadership that position them ahead of any current players in the market; 4) They have purchased the exclusive rights to short code 90210, which means their branding is going to be recognizable very quickly.  Not only is it memorable for the promoting business, it’s going to be universally associated with iZigg; and 5) They have chosen to take it to market using network marketing, which means that it will grow fast everywhere.  There’s a reason Robert Kiyosaki, Donald Trump, Warren Buffet, and Richard Branson (all billionaires) have all come out in the past few years and announced that network marketing is the most powerful business model at work in today’s economy.  Because it works.

So, I’m getting involved.  I am going to be encouraging all of my business clients to try it.  I’m going to help them set up campaigns to test it out.  I will have several test accounts available, so if you are interested, please let me know.  Some won’t work, but some will.  And we’ll start learning about this new marketing method.  I’m excited about the possibilities.

If you want more information on iZigg, or if you know anyone who is looking for a network marketing or mobile marketing sales opportunity, just email me at SuccessPointConsulting@hotmail.com and I’ll get you hooked up with more information.

Until next week,  here’s to your success,

 

Trina 

 

Where to use the Right Keywords

Congratulations!  You’ve now thought about keywords and should be beginning to see the impact they can have on your online success.  But doing the research is only half the puzzle — now you have to use them. 

The first step is to review of your list of potential keywords  and keyword phrases and pick the one or two, but no more than three, of them to target.  You may have a list of 25 potentially dynamite keywords, but you cannot effectively go after all of them at once.  For each keyword or keyword phrase, think about how you would use it in a headline or sentence.  Sometimes keywords pop up that have a decent number of searches and almost no competition — because they are almost impossible to use in regular language.  You can choose to target those — but understand that it will make your job just that much tougher.

Before you do anything else, pull up a Google search box and type in the keywords or keyword phrases you have chosen.  Make note of the top ten results.  You want to be one of them within the next 60 to 90 days (or sooner).

Now get to work on your copy.  If you have a traditional website, ideally, all three keywords will appear on your website’s home page:  include all of your keywords at the top of the page; put at least one keyword or phrase in a headline or a subhead; at least one or possibly even two of your keywords or phrases should be in the first paragraph of the page; and make sure you add at least one in the last paragraph of the page.  If you can make the targeted phrase a logical hyperlink to another page in your site, Google will give you bonus points in your search rankings.  Note:  Make sure your keywords are in text, not artwork.  If your headlines and subheads are graphics and not text, Google may ignore them.

Make sure you include one, two, or all three of your targeted keywords in your page’s title and meta description and of course, include them in your web headers as meta keywords.  You can target different keywords on different pages of your website if each page is indexed separately.  That may be a little advanced for a basic website, but it’s something to keep in mind.

If you are using a WordPress or other blog format as your platform instead of a traditional website, you will want to make sure that each post has one or two keywords in it and that your targeted keywords are included as Categories and Post Tags.   If you have added an SEO plug-in for your WordPress blog, make sure you include your targeted keywords in your Title and Meta Description.

But don’t stop with your website or blog.  Now go into every directory your site has been listed in and re-write the description to include your keywords.  Pull up your profiles in LinkedIn, Twitter, and Facebook and add your keywords.  Begin a concentrated, targeted online campaign emphasizing those keywords.  Try to use those targeted keywords in your Twitter updates, on your Facebook wall, in articles submitted to article directories, and in press releases.  Add your website or blog to different social bookmarking sites and include your keywords in your profiles.

Finally, set up Google alerts to track your keywords or keyword phrases.  As you start to use the phrases more and more, you should start to see your site or marketing efforts pop up.  This will give you an idea of where Google is recognizing the phrase and you can adjust your copy or marketing efforts accordingly.

Give it a shot.  I would love to hear your success stories in a couple months.

Here’s to your success,

Trina

P.S.  SPECIAL OFFER:  

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 Finally, a customized report that actually gives you what you need — real, solid, ACTIONABLE recommendations that you can implement IMMEDIATELY and start to see improvement in your page rank, search engine results, and traffic.

We produce a different kind of website analysis report, one that’s actually relevant to your goals. Most SEO analysis reports are canned. They use stock software to “analyze” your website based on computer driven formulas, or even worse- copy and paste information from a grab-bag of resources. They produce results that have been predefined and offer nothing more than useless information.  Heck, a lot of them don’t even really look at your website.  They plug your URL into a software package and take what gets spit out and hand it to you, expecting it to make a difference.  Their reports might as well land in the trash for all the good they do.

Unlike the competition, we actually go on your site, read the content and check all the links.  Sure, we’ll run a software program or two to get us some baseline information from Google, but the meat of our report is a result of over 20 years of sales and marketing experience, including the last 5 years heavily invested in learning SEO and online marketing strategies.  We give you an ACTION PLAN of steps   you can implement right away to improve your website’s performance.  Not listed in enough directories?  We’ll give you a list.  Not utilizing social media effectively?  We’ll get you specific suggestions on how to improve.  Don’t know what to say in a forum?  We’ll provide you with a suggested topic list, as well as suggestions on what forums and how often you should participate.  Every website and market is different, and every Action Plan should be, too.

Satisfaction is completely guaranteed. If you don’t see results in 60 days after implementing our suggested changes in your Action Plan, we will refund your $179 investment. We produce results, or our services are on the house.  Our ACTION PLANS are effective. We guarantee it.

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