Put your small business on the Fast-Track to Success! Learn and master the fundamentals of business through a proven step-by-step approach, including
– how to develop a vision for your business;
– how to set goals the SMART way
– how to develop business metrics to track business progress
– how to identify core strengths
– how to develop, implement and track strategic marketing programs
– how to manage day-to-day operations
– how to budget
– how to set priorities
– how to eliminate time-wasters
– how to legally deduct your business expenses from your taxes
– how to legally structure your business
– how to identify and cover your basic business needs
– And So Much More!
Most importantly, the Fast-Track to Business Success Program gives you the confidence in yourself and your organization to get you to your Success Point.
Phase I – FLAT FEE of $2,800 due at signing
Series of 12 weekly meetings/telephone conferences (2 to 4 hrs each) with a Success Point Consultant covering the following topics (exact topics and homework assignments vary depending on your individual situation. We tailor the program to fit your needs):
Week One: Personal Inventory of skills and interests; Identification of potential “business,” opportunities;
Homework: List of personal skills and interests; inventory of external resources that could be utilized for new business; SWOT Analysis
Week Two: Review SWOT Analysis; review list of internal and external resources; Review of competitive and market research strategies;
Homework: Market and competitive research; Identify an “Ideal” client; develop a U.S.P.
Week Three: Review Competitive Analysis and Market Research and U.S.P; Goal Setting – how to set SMART goals; why they are important, strategies that work to achieve goals
Homework: Set Goals; confidence boosters; motivational triggers
Week Four: Review Goals; Basic Budgeting; Elements of a Functional Business Plan
Homework: develop start-up budget; beginning draft of business plan
Week Five: Review budget; review business plan draft; review/revise target markets and niches; Introduction of the 5 critical business metrics
Homework: Continue working on business plan
Week Six: Back to Basics Review – business structures, banking, accounting systems, insurance needs, licensing, office space, equipment; Business Taxes and Deductions
Homework: Source everything needed to get the basic business house in order; continue working on business plan
Week Seven: Review business plan to-date; Development of Strategic Marketing Plans; identification of targets, methods of promotion, advertising, and marketing
Homework: Marketing Test Grids, tracking sheets; completion of business plan
Week Eight: Review business plan; Review Marketing Plans; Fundamentals of Copywriting and Design, developing messages and offers
Homework: Drafts of Ads, letters, brochures aimed at target markets;
Week Nine: Essentials of Time Management; Setting Priorities;
Homework: Identify time-wasters; Set marketing in place and start attracting clients!
Week Ten: Review of time-wasters and strategies to overcome; Discuss day-to-day internal operations; basics of employee or contractor management; team-building strategies
Homework: Identify “triggers” for outsourcing or employee needs; track early marketing efforts
Week Eleven: Customer Service Essentials – ways to exceed customer expectations; establish view of business from customer standpoint; surveys, customer feedback opportunities; Customer Contact Plan
Homework: Create strategy to determine and then exceed customer expectations; formalize a customer contact plan
Week Twelve: Networking Dos and Don’ts; Referral Strategies that go above and beyond the basics
Homework: Research organization and activities; attend at least 1 event; completion identified next steps
Continue Marketing, Continue Servicing Your Customers, Continue to Run Your Business All the Way to Your Success Point.
Phase II: Review and Reinforcement – 24 weeks (optional: additional $1,500)
Every other week, meet 1 hr with client to review metrics, marketing test results, keep focus on goals and next steps, answer questions, consult and advise, monitor progress.
Email me at SuccessPointConsulting@hotmail.com for more information or to sign up for services.