Category Archive: small business consulting

The Bad Small Business Referral

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Referrals are usually the number one way to grow a small business, but when you’ve been missing deadlines and not completing projects, trying to refer to companies you have wronged can be a very bad practice. Be aware of your business reputation before you refer.

Don’t be a Chester — Go for your Full Potential

chester the eagle

Are you a Chester? Are you letting your flock keep you from finding your true passion and potential in life? Maybe you just need someone to believe in you and show you what the world could really hold for you.

My Top Ten “Can’t Do Without” Websites

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I have been trying to limit my web browsing.  I am on the edge of information overload   – so many websites, so many links, so little time if I expect to get any work that I’ve promised to do for clients done.  My business success depends on my ability to get work done so that …

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Twitter Campaign Ideas

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SPEED NETWORKING IS NEXT WEEK.  RSVP at http://gemstonebiz.org today! * * * * * * * * * * * * I had the privilege of presenting with Andrew Catapano of mywebWOW!com this morning at the Short North Business Association’s Educational Seminar series.  We had a small but engaged crowd.  They had lots of good …

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How does Oscar Mayer know I like hotdogs?

Never thought anyone would ever find out

How does Oscar Mayer know I like hotdogs? And even more alarming, how did they find out about my ride in the Wienermobile? Here is just one gal’s story of trying to uncover the mysteries of Facebook demographic targeting.

Best Practices on Twitter

Ashton Kutcher, Tweeter extraordinaire

One of my tasks as a small business consultant is to keep up with best practices in different fields, like online marketing, so I can better advise my clients on what they might consider doing.  So this week, I’ve been studying Twitter, trying to figure out how the best of the best make it happen.  So I …

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Submit Your Site to Directories for an Instant Boost in Traffic

Directory

Submitting your site to online business directories is one of the best and fastest ways to boost traffic to your site. Here are some reasons why you should take the time to do it. Oh, and here are six directories that I think are worth the price of reading.

Getting the Most Out of Online Forums

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Forums are a great way to establish credibility and keep a finger on the pulse of a community. Participants in forums tell it like it is, and there’s a wealth of marketing information you can glean if you just take the time to read. Plus getting backlinks for search engine optimzation isn’t bad, either.

Do Cloaked URLs on Twitter Hurt Your Brand?

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Many companies rely on a cloaked URL on Twitter and other social media to save space. But does it hurt your branding efforts and can it affect how Google ranks your site? I think there are some issues to be explored here.

Maximize the Value of Every Google Alert

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Am I the only one using Google Alerts? I have found it to be an easy way to keep track of press clippings and do online research. I get information for my various client blogs sent right to my inbox. How cool is that? Are you getting the maximum use out of this free Google tool?

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