Category Archive: marketing

Jul
28

Meet Meetup.com — Relationship Building Made Easy

Meetup.com is a great way to connect with others. Use it to find prospective clients and business partners with these simple steps.

Jul
14

An Often Overlooked Little Marketing Success Engine: Classified Ads

Classified ads are an often overlooked marketing technique that could actually generate a substantial number of leads and sales. Here are some ideas to get classified ads working for you.

Jun
29

Why I’m Embracing Mobile Marketing

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Mobile marketing is about to go mainstream. Is your business ready? I’m encouraging my clients to test mobile marketing because I believe if you go to where the eyes are, you’re going to want your marketing messages on your customer’s mobile phone.

Jun
14

Evaluating Keywords for Online Success

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Here’s the method I use to evaluate keywords to find the keywords and keyword phrases that bring online success.

May
03

How does Oscar Mayer know I like hotdogs?

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How does Oscar Mayer know I like hotdogs? And even more alarming, how did they find out about my ride in the Wienermobile? Here is just one gal’s story of trying to uncover the mysteries of Facebook demographic targeting.

Apr
05

Do Cloaked URLs on Twitter Hurt Your Brand?

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Many companies rely on a cloaked URL on Twitter and other social media to save space. But does it hurt your branding efforts and can it affect how Google ranks your site? I think there are some issues to be explored here.

Mar
08

Thinking Outside the Box for Small Business Success

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When a small business brainstorming session was confronted with two lost women needing directions, the idea of “thinking outside of the box” took on a whole new meaning.

Feb
28

Fear of Change and the Small Business Owner

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Convincing a small business owner that his or her current way of doing business needs to change is difficult. There’s actually a scientifically-proven mathematical formula on what it takes to overcome the resistance to change. It takes dissatisfaction + a vision + action.

Jan
26

4 Tips for Online Business Success

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Building a success business online can be daunting but here are 4 tips to help small business owners focus on success.

Oct
20

Website Traffic Building Ideas for the Small Business

What if they were all on their way to your website?!

Every small business online quickly discovers that you need to have traffic to make any website or blog successful.  Just as quickly, you’ll discover that traffic is an elusive thing to find.  Traffic, traffic, traffic. The fact: building traffic to a website or blog takes time. It doesn’t happen overnight. Even if you find the …

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