Category Archive: business consulting

Maximize the Value of Every Google Alert

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Am I the only one using Google Alerts? I have found it to be an easy way to keep track of press clippings and do online research. I get information for my various client blogs sent right to my inbox. How cool is that? Are you getting the maximum use out of this free Google tool?

Facebook Ads — the New PPC Winner for Small Business

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I was slow to embrace Facebook ads, but I don’t think there’s a better PayPerClick option available for small business owners right now. PLUS, the last paragraph gives you a VALUABLE tip (worth $50, at least!).

Tips on Making Up a Lost Hour

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We lost an hour this weekend because of the switch to Daylight Savings Time.  If you are like many small business owners, you need more hours every day, not less.  Here are a couple ideas on how to get that hour back and build a more successful small business while doing so. 1)  Learn to …

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Thinking Outside the Box for Small Business Success

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When a small business brainstorming session was confronted with two lost women needing directions, the idea of “thinking outside of the box” took on a whole new meaning.

Fear of Change and the Small Business Owner

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Convincing a small business owner that his or her current way of doing business needs to change is difficult. There’s actually a scientifically-proven mathematical formula on what it takes to overcome the resistance to change. It takes dissatisfaction + a vision + action.

Create a Prospect Contact Follow-Up Plan for Long-Term Results

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If you want to get the call instead of your competitor, you want to stay top-of-mind with all the prospects you come in contact with. Take the time to create and follow a prospect contact follow-up plan and reap the rewards.

Website Traffic Building Ideas for the Small Business

What if they were all on their way to your website?!

Every small business online quickly discovers that you need to have traffic to make any website or blog successful.  Just as quickly, you’ll discover that traffic is an elusive thing to find.  Traffic, traffic, traffic. The fact: building traffic to a website or blog takes time. It doesn’t happen overnight. Even if you find the …

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Installing System Updates — A Necessary Process for Successful Small Business Owners

HaveYouBootedYourComputerToday

Does your computer do this to you?  I woke up this morning, all rarin’ to go, ready to finish up some market research I owe a client on, of all things, reikki for animals (this is the small business she wants to start and by golly, I think there may be a market for it …

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Attack With Hummus and Other Great Problem-Solving Ideas for Small Business Success

See you soon.

Success takes action.  Sometimes it is simply that easy.  If you want to be successful at building a small business,  you have to beat the paralysis of analysis and do something.  I met with two small business owners and their staff about a year ago who were struggling with knowing what do to next.  They …

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Beat the Paralysis of Analysis. Action Leads to Small Business Success

Admit it.  When you first thought about starting a small business of your own,you got really excited.  You were going to set the world on fire.  But then you spent WAY too much time surfing the web, reading sales letters that go on and on, pulling out your credit card to buy this and to …

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