Category Archive: business consulting

Mar
27

You asked “How do I get business credit?” Here’s the answer

If you’ve ever asked, “How do I get business credit?” then here’s a quick and easy step-by-step guide to get you started. You’ll learn the basics, like what is Paydex, how do you set up a company profile at Dun and Bradstreet, what companies are most likely to grant you initial credit, and more.

May
24

My Top Ten “Can’t Do Without” Websites

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I have been trying to limit my web browsing.  I am on the edge of information overload   – so many websites, so many links, so little time if I expect to get any work that I’ve promised to do for clients done.  My business success depends on my ability to get work done so that …

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May
10

Twitter Campaign Ideas

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SPEED NETWORKING IS NEXT WEEK.  RSVP at http://gemstonebiz.org today! * * * * * * * * * * * * I had the privilege of presenting with Andrew Catapano of mywebWOW!com this morning at the Short North Business Association’s Educational Seminar series.  We had a small but engaged crowd.  They had lots of good …

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May
03

How does Oscar Mayer know I like hotdogs?

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How does Oscar Mayer know I like hotdogs? And even more alarming, how did they find out about my ride in the Wienermobile? Here is just one gal’s story of trying to uncover the mysteries of Facebook demographic targeting.

Apr
26

Best Practices on Twitter

Ashton Kutcher, Tweeter extraordinaire

One of my tasks as a small business consultant is to keep up with best practices in different fields, like online marketing, so I can better advise my clients on what they might consider doing.  So this week, I’ve been studying Twitter, trying to figure out how the best of the best make it happen.  So I …

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Apr
12

Getting the Most Out of Online Forums

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Forums are a great way to establish credibility and keep a finger on the pulse of a community. Participants in forums tell it like it is, and there’s a wealth of marketing information you can glean if you just take the time to read. Plus getting backlinks for search engine optimzation isn’t bad, either.

Apr
05

Do Cloaked URLs on Twitter Hurt Your Brand?

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Many companies rely on a cloaked URL on Twitter and other social media to save space. But does it hurt your branding efforts and can it affect how Google ranks your site? I think there are some issues to be explored here.

Mar
29

Maximize the Value of Every Google Alert

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Am I the only one using Google Alerts? I have found it to be an easy way to keep track of press clippings and do online research. I get information for my various client blogs sent right to my inbox. How cool is that? Are you getting the maximum use out of this free Google tool?

Mar
21

Facebook Ads — the New PPC Winner for Small Business

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I was slow to embrace Facebook ads, but I don’t think there’s a better PayPerClick option available for small business owners right now. PLUS, the last paragraph gives you a VALUABLE tip (worth $50, at least!).

Mar
15

Tips on Making Up a Lost Hour

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We lost an hour this weekend because of the switch to Daylight Savings Time.  If you are like many small business owners, you need more hours every day, not less.  Here are a couple ideas on how to get that hour back and build a more successful small business while doing so. 1)  Learn to …

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