Category Archive: business consulting

Why Personal Authentic Leadership is Better than “Fake It to Make It”

personal authentic leadership

Why Personal Authentic Leadership is Better Than “Fake It to Make It” Many so-called gurus online encourage new recruits to abandon their own personal authentic leadership. Instead, they encourage people to “fake it until they make it.” I recently listened to a webinar where the leader said, “Honestly, no one wants to join a beginner. …

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The Bad Small Business Referral

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Referrals are usually the number one way to grow a small business, but when you’ve been missing deadlines and not completing projects, trying to refer to companies you have wronged can be a very bad practice. Be aware of your business reputation before you refer.

Don’t be a Chester — Go for your Full Potential

chester the eagle

Are you a Chester? Are you letting your flock keep you from finding your true passion and potential in life? Maybe you just need someone to believe in you and show you what the world could really hold for you.

You asked “How do I get business credit?” Here’s the answer

If you’ve ever asked, “How do I get business credit?” then here’s a quick and easy step-by-step guide to get you started. You’ll learn the basics, like what is Paydex, how do you set up a company profile at Dun and Bradstreet, what companies are most likely to grant you initial credit, and more.

My Top Ten “Can’t Do Without” Websites

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I have been trying to limit my web browsing.  I am on the edge of information overload   – so many websites, so many links, so little time if I expect to get any work that I’ve promised to do for clients done.  My business success depends on my ability to get work done so that …

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Twitter Campaign Ideas

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SPEED NETWORKING IS NEXT WEEK.  RSVP at http://gemstonebiz.org today! * * * * * * * * * * * * I had the privilege of presenting with Andrew Catapano of mywebWOW!com this morning at the Short North Business Association’s Educational Seminar series.  We had a small but engaged crowd.  They had lots of good …

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How does Oscar Mayer know I like hotdogs?

Never thought anyone would ever find out

How does Oscar Mayer know I like hotdogs? And even more alarming, how did they find out about my ride in the Wienermobile? Here is just one gal’s story of trying to uncover the mysteries of Facebook demographic targeting.

Best Practices on Twitter

Ashton Kutcher, Tweeter extraordinaire

One of my tasks as a small business consultant is to keep up with best practices in different fields, like online marketing, so I can better advise my clients on what they might consider doing.  So this week, I’ve been studying Twitter, trying to figure out how the best of the best make it happen.  So I …

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Getting the Most Out of Online Forums

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Forums are a great way to establish credibility and keep a finger on the pulse of a community. Participants in forums tell it like it is, and there’s a wealth of marketing information you can glean if you just take the time to read. Plus getting backlinks for search engine optimzation isn’t bad, either.

Do Cloaked URLs on Twitter Hurt Your Brand?

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Many companies rely on a cloaked URL on Twitter and other social media to save space. But does it hurt your branding efforts and can it affect how Google ranks your site? I think there are some issues to be explored here.

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